Bluebell Korea: 85% Voluntary Learning and 18,000 Hours in 18 Months

We position ourselves as the brand behind the brands — aiming to be the best curator in Asia. Since 85% of our staff works in store, the critical question was whether they could receive brand-specific training without leaving the floor. Our previous web-based approach couldn't keep up with field requirements, so we chose TouchClass for its anywhere, anytime accessibility.

It wasn't just a knowledge delivery platform — we focused on sales expressions usable directly on the floor. With an average of 658 pages learned per person, we believe employees engaged voluntarily because they got real-time answers to their exact questions and saw their own performance improve as a direct result.

Materials we used to outsource to specialists are now produced in-house by our admins using the editor. That lets us sprinkle in real-time surprise quizzes and flash events, keeping content never boring. The speed at which field feedback becomes updated content, then redistributed, is dramatically faster.

Extremely — field employees point to immediacy of communication as the single biggest benefit. When they ask about a customer-handling phrase, an admin confirms and replies instantly, so training becomes field support. That real-time interaction is what keeps pulling learners back to the platform.

Initially, yes — but the numbers answered that quickly. 18,000 cumulative learning hours is a figure group training could never achieve. The mobile advantage of reviewing what you need, as many times as you need, without time or space constraints, filled the offline gap and delivered even greater efficiency.

Everything from total logins to pages per person is available in detail. We analyze which brand's training resonates most and design future courses on that basis. Having clear numbers — not gut feel — to craft brand-specific strategies makes operations highly efficient.

Building on these results, we'll deepen our interactive social learning environment. As a company that responds sensitively to global luxury trends, we'll use TouchClass to help employees share success stories more freely and support one another's growth — securing our place as Asia's leading brand partner.