Everland: Building a Knowledge-Sharing Culture with Gen Z Staff

Gen Z cast members create, share, and connect through content on their own terms.

Moving past top-down instruction to an environment where cast members create and share content themselves — and feel a sense of achievement.

One unified channel via app push — from urgent field issues to everyday employee benefit updates.

Built a live staff network — real-time app alerts handle urgent situations like lost children across the park.

How Everland created a social sharing culture among Gen Z cast members with TouchClass

Industry: Hospitality & Service
Learners: 2,400
Purpose & Effect: Stronger Gen Z engagement, intrinsic motivation, self-driven content, real-time updates, active internal community
Features Used: Social Learning (SNS-style board), App Push, Editor