Toyota Korea: Achieving 97% Learning Completion Rate

Our dealers spend most of their time in the field meeting customers directly. Headquarters needs to keep pushing new product and promotion information out to them, but gathering everyone offline simply wasn't realistic. Contactless training was a necessity, not an option, so we began producing and delivering in-field content directly through TouchClass, which has excellent mobile accessibility.

Right before meeting a customer — or even during a consultation — dealers naturally open TouchClass to look up what they need. Everything from customer-handling scripts to the latest industry trends is right there, tied directly to their work. As the platform became recognized as essential to sales performance, looking up information anywhere, anytime has become a habit.

Platform usage was already climbing, but we wanted to take the next step and have dealers enjoy learning on their own. So we built in badges and profile frames as rewards for learning activity and opened up a public leaderboard. Seeing each other's achievements sparked a natural, positive kind of competition.

The results were remarkable — average learning rates at Toyota Korea jumped 32% compared to before. With tangible rewards tied to learning outcomes, dealers engaged voluntarily rather than being pushed. The biggest win is cultural: we've built a company where learning is genuinely enjoyable.

We plan to strengthen TouchClass's role as a sales partner that provides the fastest, most accurate information in the field. By advancing the platform's interactive features and gamification elements further, we'll build a knowledge hub that helps every dealer nationwide deliver a truly impressive customer experience backed by deep expertise.