Samsung Fire & Marine: Learning Creator Platform for 30,000 Agents

Our insurance planners spend most of their time in the field, so sitting down at a PC for training is physically very hard. Scheduled group training had clear limits too. We adopted TouchClass specifically to give them an environment where they could get short, powerful key information on their smartphones — between appointments or right before a client meeting.

Top-down training from HQ often feels disconnected from the field. So we launched a creator program where branch managers and sales-support staff, who know the field best, produce content directly. When popular content earns rewards and support, we get a virtuous cycle of high-quality, field-grounded content — naturally.

Given planners' attention spans, all video content is produced as short-form — around 10 minutes. Learners don't just watch; they take quizzes and post their opinions. As a result, we're receiving over 12,000 learning comments per month on average — a genuine knowledge community has formed.

We award profile frames and badges based on learning achievement, which created an atmosphere where people engage as if they're playing a game. Even product knowledge or compliance training that could feel tedious, paired with gamification, draws more than 3,000 daily active users.

Training has become support, not obligation. Anyone can pull up what they need, anytime, on any device — and we can see individual planner capabilities getting stronger. We'll keep building Samsung Fire's distinctive training culture on content born from the field, to win greater customer trust.